How Google adress the spam reports

Ever wondered how Google deals with Spam ?. How they prioritise the sites, block them, handle the queries, etc. No ?. Nothing to worry here, Google published a video which explains how they prioritise spam reports.

The spam report form asks for the queries, resulting page, website url, keywords, etc so that Google can calculate the number of users who are exposed to spam site on a daily basis for the target query along with the list of related queries.

In the below video Mattcutts explains more on this

Google increases its Search box size

Google which primarily focuses on the search market for its business has made a small change to its home page and its search results pages. It has increased its search box size in a view to help its users to view larger text when they type so that they can see their query more clearly. Google also uses a larger text size for the suggestions coming below the search box, making it easier to select one of the possible refinements.

Google Search box before the change:

Google Search box after the change:

Currently Google Ranks in #5 position for the keyword "search" in its SERP's. With this change lets see whether it can increase its place to #1 :)

What is SEO - Definition of Search Engine Optimization

For many of those who are not having much information or knowledge on what SEO is all about and trying to find out the real definition for SEO here comes a useful and good post on it from shoemoney which is quite very useful for beginners (even for experts).

I would like to give some snippets from that article here. Let me start first with

Danny sullivan:

"An SEO is someone who understands how people search for information (on the web and in other ways) and ensures that they or their clients are visible in the unpaid listings that are provided. A search marketer, by the way, is someone that ensures listing in both paid and unpaid listings."

Rand Fishkin:

"SEO is the combination of tactics and strategies, including, but not limited to, optimization of information architecture, usability, content focus, audience targeting, design, development, keyword research, keyword placement, link building, social media marketing and any other online or offline branding/marketing elements that support the goal of receiving more traffic from search engines."

Andy Beal:

"Making changes to the on-page and off-page relevance of a web page in an effort to increase the volume of quality traffic from the search engines."

Aaron Wall:

SEO is the art and science of publishing and marketing content in a way that brings significant profitable and targeted traffic to your website. As the web has grown and Google has become more sophisticated, the field of SEO has been aggressively merging with traditional marketing, with emphasis on branding, framing, story telling, user engagement, viral marketing, and public relations.

Abraham Lincoln once said “With public sentiment, nothing can fail. Without it, nothing can succeed.” That is where profitable sustainable SEO is headed.

Darren Rowse:

How do I define SEO? Good question – there are a number of thoughts that come to mind:

1. the right answer – SEO is something that helps a website to increase it’s ranking in a search engine.

2. my ‘historical’ answer (ie what I would have answered a few years ago) – SEO is about manipulating Search Engines in order to get them to send you as much traffic as possible.

3. the ‘in practice’ answer (ie how it impacts me these days) – SEO for me these days is a combination of:

• about knowing some of the general principles that help a site or page to rank well in search engines

• building the best quality site that I can with content that meets the needs of readers (and as a result attracts links from other sites).

I guess I’ve come to learn that when you build a high quality website that SEO tends to largely look after itself.

Joost Devalk:

Search Engine Optimization is the practice of improving a sites’ content, code, server settings, internal structure and external linking, with the intent of making the site rank higher in the search engines. If done well, SEO is a part of each (online) marketing act, resulting in the improved visibility of the site.

Note that I do NOT think that a site should rank higher than “it’s meant to be” if there IS such a thing. In the end, SEO should make a site WORTHY of a higher ranking, not push it beyond what it’s worth. In practice, this means that if a site is sh*t, link building for it is neigh to impossible, so it won’t work, and we’ll tell people to improve their site. That means that in the end, an SEO is more off a total online marketer and site consultant than just someone pulling some tricks to quickly make a site rank better.

Now everone has come up with their own definitions and views above. Let me take the pleasure of defining SEO in my own terms here too :)

SEO Knol:

SEO is the process of improving the quality and quantity of a website in the search engines; Where in Quality comes up with the relavent (quality) links pointing out to your website and quantity is the number of website links which are coming in to your websites.